If you are thinking about selling food to the public, there are many things you must consider if you want to generate a substantial profit. The first thing you will need to do is streamline your food preparation processes to reduce costs and streamline operations. If the food you are preparing has a standardized recipe then you may be able to enjoy an economy of scale by ramping up the production, the cost per individual unit of food will be reduced. These cost savings can be passed on to your customers if you want to keep the average price per unit low.
Never Cut Corners on Quality or Safety
One of the most important things to keep in mind when you are producing food for the public is to never cut corners. Use the best industry grade air testing when preparing food for consumption by the public. The quality of the air testing will have a direct impact on the quality of your food so never cut corners in this area. The reason you cannot cut corners is your customers could have a negative experience with your food item, if the customer had a bad experience they could tell family, friends, and post bad reviews online. To mitigate the risk of a customer having a negative experience you need to ensure that the air testing is done by a well-established firm. This type of quality control can go a long ways when trying to establish yourself as the premier brand in your particular type of food products.
Giving Your Food Mass Appeal
There are groups of people who cannot eat certain foods due to allergies or religious observations. What you will need to do is determine whether your food poses any adverse risk to individuals with allergies, if these individuals do have allergies can you substitute the allergy causing compounds without negatively impacting the food? If you are able to achieve that goal and have your food certified allergy free, there is a good chance that these consumers will purchase your food. This reasoning can be applied to individuals who do not eat certain foods due to religious observations, if you can make the food available to them then you could increase your overall sales.
Reaching Customers Over the Internet
While having your food sold via supermarket chains is a great way to generate revenue, you are going to have a hard time gaining shelf space when going toe-to-toe with established brands. What you could do is offer your food over the internet or via third party resellers. Consumers want variety and if the local supermarket is not able to meet those desires then consumers will go online. You should consider offering free samples of your food to consumers online for them to sample your food. While the upfront cost of this may seem high, if the food tastes great you may be able to generate revenue online and cut out the proverbial middleman which leaves more money in your pocket. By ensuring you are producing a great tasting product, your odds of success will increase dramatically.